Frigidarium

Frigidarium

Via del Governo Vecchio, 112, 00186 Roma

When going into one of the most popular Gelaterias in Rome, I knew it would be difficult to get an interview. After waiting in line for about six minutes, I ordered my favorite, Coco with Cioccolato in a cone. Quickly, I asked the man as many questions as I could before he started taking more orders. 

Frigidarium:

What is your most popular flavor?

• Frigidarium
• What is in that flavor?
• caramel, chocolate, and cookie. It is good with coconut (looking down at my cone)
• What are the other popular flavors?
• Pistaccio and stracciatella are also favorites 
• What is your favorite flavor?
• Pistaccio and Fragola 

Frigidarium Flavor ^

Different from Grom, the flavors I Frigidarium are put on display for their costumers to observe. All of the flavors are overflowing their containers and are decorated with fruit and candy that are in the flavor. For example, their most popular flavor, Frigidarium is decorated with chocolate sauce and cookies. The way the flavors are presented makes the customer feel like they are purchasing gelato from an art gallery. Each flavor has it’s own color, texture, shape and decoration to go along with it. The fruity flavors, such as lemon, will have a yellow tint and ornamented with lemon pieces. In another example, the Tiramisu flavor is one solid color, but the top of the gelato is lightly dusted with cocoa for a beautiful appearance. The way the gelato is scooped into the containers and shaped for presentation is interesting. Rather than having the ice cream flat on top, the flavor vary how they are presented. The fruity flavors are given large bumps, similar to a scenic view of rolling hills. Others are similar to a wavy ocean. The glorious display of gelato in Frigidarium is extremely creative, and rather than just being food, the employees treat it as art. 

Interestingly enough, Frigidarium also has a sign to alert it’s costumers of their promise to only use pure organic ingredients their gelato. In America, it seems to be the competition with food is about the taste and the price. Finding the best tasting food for the lowest price is the American way. But the competition is much different in Italy, especially when it comes to gelato. Prices are not an issue, but the ingredients are. Providing customers with traditional ice cream, made with organic ingredients is the way to run a successful Gelateria in Italy.